Q2 2024 Design Development

Junietta

All in the workflow

Designer's Notes

At Junietta, our mission is to create a universal music device, fun and accessible to all regardless of skill.

As I have been with Junietta since October of 2023, I wanted to document my work at the company as well as craft a specialized timeline to produce company content.

Below you may see a glimpse into my prototype brand workflow, and feel free to visit the documentation blog and demo reel.

A Logo's Long Journey

The Junietta 'Orb'

Our accessible synthesizer device - a universal music device - is tailored for newcomers and seasoned audio professionals alike.

Our logo went through various renditions, each one flowing closer to representing how culture, music, internal architecture and accessibility become our solution.

10/11/23 to 03/01/24 - Brand Logo Prototypes

03/25/24 - Brand Logo Final

Sphere: Playful, Earth's Cores, Audio Layers

Azure Blue: Core of Culture, Community

Saffron Yellow: Core of Music

Vermillion Red: Core of Accessibility

2024 Design Reel

For your convience, this demo reel is available to view, featuring a comprehensive look at the work I've done for Junietta during early 2024.

03/01/24 - Brand Guideline Prototype

03/27/24 - Brand Guideline Final

Achieving Accessibility

The Synthesizer

Seen here is an early mock-up of the Junietta Synthesizer. Through the large dial, a miniature screen displays various modes, learning missions, and dialogue in relation to the various knobs and features of the product.

Displayed below are a few promotional posters and renders for the brand, one of which is for print, to attract possible new hires.

A Cherished Moment

Victory!

Junietta, a team of four including myself, pitched our company at the University of Cincinnati 2024 New Venture Championship.

The judges - former ABC SharkTank star Kevin Harrington, Chuck Hall, Abby McInturf, Rob Richardson, and Tony Zingale - gave our product the green light - 1st place!

We are so proud of our accomplishments so far and can't wait to share our passion with you.